Guangdong Lao Rentou Co., Ltd.  

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Zhongshan Lao Rentou Co., Ltd. (LRT International Limited) is a nearly century-old, multinational corporation that serves as the global flagship for France’s “Lao Rentou” brand, responsible for promoting the brand’s philosophy, upholding its spirit, and enhancing its value in most countries around the world. LRT International’s product portfolio primarily includes leather goods, apparel, printing and dyeing materials, and coatings; among these, leather goods and apparel were the first to enter the Chinese market and, after three decades of dedicated effort, have become deeply ingrained in consumers’ minds. Following the rapid growth of China’s coatings industry after 2000, the company expanded into the mainland Chinese coatings market. With a long-standing expertise in printing, dyeing, and coating technologies, LRT International currently holds a substantial market share in Europe and Oceania. As Chinese consumers increasingly prioritize environmentally friendly and aesthetically appealing coatings, the superior performance and eco-friendly attributes of Lao Rentou coatings have become even more prominent, making the timing ripe for entering the mainland Chinese market. Accordingly, the company has decided to make its entry at the appropriate moment. Zhongshan Lao Rentou Co., Ltd.’s coating products are renowned for their excellent quality, outstanding environmental performance, and high stability, and have traditionally focused on mid- to high-end segments. The company’s distribution model centers on franchised chain stores and regional distributors, guided by the corporate ethos of “rigor, precision, perfection, and enthusiasm.”